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Lancashire Witches Trail

Lancashire Witches Trail

This project started off life as an 11 way pitch to the Lancashire Tourist Board to develop a campaign to raise awareness of the 400 year anniversary of the infamous Pendle Witch trials. 

The response (packaged in a "witches curse box") won the account, which saw the creation of several pieces of collateral to front the campaign.

These included a microsite with interactive map allowing visitors to plan their trip, a fold-down printed trail map and companion witches' guide - all offering opportunities to create revenue via partner advertising.


agency  :  absolute media
role  :  creative direction, pitch, concept, design
link  :  www.visitlancashire.com/witches2012

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