The Southport & Liverpool branches of the YMCA needed to do something to improve the perception of their tired brand, and increase footfall into their fitness centre in the new year.
We created a simple new logo mark and triangle device which would be used throughout both centres. A simple set of guidelines and templates were created allowing the YMCA to create their own materials in-house.
This new brand was then pushed to their website which was rebuilt from scratch.
The new sites, built in Wordpress, would make it a lot easier for visitors to see what activities are available at the centres and encourage a visit.