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YMCA

YMCA

The Southport & Liverpool branches of the YMCA needed to do something to improve the perception of their tired brand, and increase footfall into their fitness centre in the new year.

We created a simple new logo mark and triangle device which would be used throughout both centres. A simple set of guidelines and templates were created allowing the YMCA to create their own materials in-house.

This new brand was then pushed to their website which was rebuilt from scratch.

The new sites, built in Wordpress, would make it a lot easier for visitors to see what activities are available at the centres and encourage a visit.


agency  :  absolute media
role  :  creative direction, ux design, concept

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